Updated: Aug 2
A Corporate Identity Crisis in Workstyle can be avoided if you know the wants and needs of your clients, however, it’s also important to know your own business as well. Finding an office space is one of the first steps in optimizing the potential of your business. There are many considerations that should be made when making this choice: How much space do you need? What functions will be taking place? What can you afford? A choice that many entrepreneurs settle on when searching for office space is a location within a shared office building. Choosing a location like a Workstyle can mean less rent, convenient parking, and no worries about property maintenance. On the flip side, being tucked away in a building with 50 other offices makes it a bit tough to get the word out about your presence in the market. Here are some ways to avoid a corporate identity crisis and make sure you’re reaching your target clients.
1. CHOOSE A CONVENIENT LOCALE, NOT A MEGALOPOLIS
Ideally, you want the office space you rent to reflect your business not only on the inside, but on the outside. You want there to be some indication that clients are in the right place. Huge office complexes can make your business seem small and difficult to find. Additionally, the branding of these complexes often shifts focus from your own brand, limiting your potential for success. By breaking away from huge corporate centers and choosing smaller office centers and shared spaces, you can control the level of your branding that is seen externally. This maximizes the visual potential of your location and makes your business more memorable to consumers.
2. CUSTOMIZE YOUR OFFICE SPACE
Many property owners are fairly permissible about paint color changes within Workstyle locations. By combining color scheme changes, strong statement pieces and bold art, you can create an office environment that is enticing and that sets you apart from the norm. It may be time to get rid of the old wooden desk and rolling chair. A memorable office is a distinctive way to set yourself apart- no more being mistaken for that lawyer on the third floor.
3. DON'T BE AFRAID TO MAKE FRIENDS
If you have done your research, you have probably rented an office space where established businesses have been able to be successful. With that in mind, know that you are surrounded by a vast circle of potential networking contacts within your Workstyle. They know what kind of advertising works to draw people to the surrounding space. They also have established clients and social circles; becoming a part of these circles can lead to new clientele and opportunities to advance your business. Don’t neglect the treasure trove that is the knowledge of your new office mates. Their networking connections could be the difference between success and failure for your new business.
When it comes down to it, avoiding the office identity crisis requires taking your business to new levels. You have to be willing to go above and beyond to set yourself apart. Doing a good amount of research and making an intelligent, informed decision are crucial. Choose an office that will intuitively accommodate your lifestyle and one in which you feel comfortable. From there, you will be able to build your brand in a space that feels right to you. Renting an office within a larger complex is a popular and successful choice for a reason- as long as you take the time to carefully assess the space you choose and your brand building steps, you should be able to make your business memorable.
About Workstyle Flexible Spaces
Workstyle flexible and collaborative spaces are Boxer Property’s signature hybrid of co- working and private offices that provide startups and small business owners the opportunity to rent individual spaces at a fraction of the cost of traditional office space.