26 Jan 4 Connections That’ll Help Your Startup Achieve Its Goals
Okay, so you’re an entrepreneur with a startup. Now what? First off, congratulations because this is an exciting time for you. However, don’t let this enthusiasm boil over! Get moving because it’s absolutely crucial in the beginning of your startup venture to establish an inner circle. Despite having innovative ideas that set you apart from the nine-to-fivers, a network of connections can help you achieve success. It may look like a one-person show, but it truly isn’t. Real success comes in numbers, so here are four connections that will immensely help your startup achieve its goals.
It’s pivotal to network and make connections if you want your startup to succeed.
1. “In-The-Know” Connections
There is no point to reinventing the wheel. There is, however, a point to improving how it rotates. Being an entrepreneur entails some amount of the unknown. This means that it’s ever-so-important to find someone who has been there before and can tell you how to get things done. From there, you will be able to improve on the information given and apply it to what you set out to do. This will save you a huge amount of time.
The “In-The-Know” person may come in the form of several people. That’s fine. Someone somewhere will have done what you want to do, and they will give you valuable advice on how to achieve it. Choose your “in-the-know” people well. A lot of people claim to know things for the sake of their pride, but do not be fooled. Take time to talk to several people, and do some research. You will be able to gauge what is sound advice and what is not.
Be sure to follow up with those who advise you. Share your results with them. Maintain a relationship with this person or people. They will be a valuable source to discuss future ideas with.
2. Market Connections
After establishing what you need to do, figure out who you need to say “yes” to you to make it happen. Your goal is to be thoroughly persuasive and gain trust with this person to achieve success. This means it’s important to know who you are marketing to. It goes beyond knowing how a product or service can benefit your customers, but you need to know what makes them tick. You need to do some research and be intimately familiar with the dynamics of your customers to anticipate their future needs. You need to handle business in a friendly and approachable manner accustomed to their specific needs.
3. Like-minded Entrepreneurs
Surround yourself with people who will support you, such as other like-minded entrepreneurs. They, too, are an invaluable resource to have. Another entrepreneur may have tried something similar to what your startup wants to accomplish. This is huge. While they may still be in the process of trying something, you can see what is working for them and what isn’t. Likewise, you can share your success with them. It’s a phenomenal way of working out frustrations as well.
4. A Friend-of-a-Friend
We’ve identified three key people who need to be in your circle: your “in-the-know” person, your market connections, and like-minded entrepreneurs. But what if none of these are an option for you? Well, when you build a reputation with everyone you meet, you’re bound to run into numerous people who will fill one of these categories. We’ve all heard people say, “I know a guy who” or “I know a friend-of-a-friend”, and that’s all you need to be connected to one of these connections. Telling someone, “I’m Charlie’s friend” is a surefire way of becoming acquainted with someone quick.
Don’t go at your startup alone. Figure out who your inner circle is, and be ever-ready to expand that circle. As an entrepreneur, you will invariably fill a category for someone else.